Oh yah – I’m feeling ya, sunshine!!
Talk about overwhelming. Sales pages and squeeze pages and emails – OH MY!!
Well I’m here to tell you that you are SO not alone feeling that. I used to compare writing copy to scrubbing toilets. EEEEEWWWWW!!!
But I have a secret for you. I know. I’ve been telling a lot of secrets lately. But this is so good I just can’t resist sharing.
The fact is, darlin’, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you already produce could be called copywriting at least in some sense of the word. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting.
Let me repeat that.
You are already copywriting – you just didn’t know it.
I’m totally not kidding. To prove my point, I’m going to share not 4, not 5, but 6 places you’ve already been copywriting. Sound like a plan? Let’s hit it, GF!
6 Surprising Places You’re Already Using Copywriting
Now I know we all like to hang out on Facebook and chat up the peeps, catch up on the latest silly pet video, and enjoy a mindless “quiz” (or two or five). But for coaches and other online owners, Facebook is SO much more than that. It’s a place where you connect with potential clients (a.k.a. future peeps), and that means that when you’re sharing your latest words of wisdom, mind blowing epiphany, or brilliant program with the masses, you have to keep good copywriting in mind. I mean – you’re not just throwing out words willy-nilly, are you? NO! You’re being purposeful in what you share.
Hmmmm….. Could that be copywriting? Thinking so.
2) LinkedIn Profile
OK – Truth up here. What makes you stand out from the other coaches in your niche? Your LinkedIn profile is where you shared what makes you the best EVER person to solve your ideal client’s problems. It’s where you gave yourself a big old shout out about your creds and let your ego run amok. (Anyone else hear Sarah Jessica Parker skip and say – “Amok amok amok?” – LOL. Oops! Random movie reference ) Anyhoo, your LinkedIn profile is kinda like a resume and I KNOW you made sure to list your most impressive credentials. WHOA! Copywriting, perchance??
3) About Page
On your website, this is your big chance to have some fun while tooting your own horn. Did you know that the about page is often the most visited page on a website? It truly is. Cross my heart.
Yup! This is where you get to strut your stuff and share your overall brand and message but also your personality and what makes you special. After all, the purpose of your about page is to entice your ideal clients to want to learn more about you and your services, right?
Pam’s Helpful Hint for Today: Be sure to include a call to action on your about me page – like maybe to give you a ring and chat about how you can help? Just a thought.
4) Blog Posts
I know I’ve been singing the praises of the benefits of blogging lately. Here is yet another benefit. Blog posts are big time workhorses. In fact, every blog has a job to do. Maybe they’re meant to lead your reader to a sales page for your phenomenal services. Perhaps you’re asking for readers to subscribe to your mailing list to get your incredible nuggets of wisdom. Or maybe your blog post is just designed to start a conversation, share great content and invite your peeps to learn more by clicking on related posts. Whatever the job, it’s copywriting that entices your reader to take that next action. OMG! There’s that copywriting thing again!!
One hundred and forty characters is precious little space for creating compelling content, yet that’s exactly what you have to do if you are using Twitter as part of your overall marketing strategy. Tweets are like email subject lines. You have to craft them to convey as much information as possible, in a tiny space, while still enticing your readers to take action. OK – That takes some copywriting talent. Just saying.
Whether you’re sending an email about a new product or service or simply letting your readers know you have a new blog post up, your email definitely qualifies as copywriting. In fact, even the personal emails you send to your prospective clients contain what we would call copywriting. Who knew?
BAM!! That’s 6 places.
The fact is, copywriting is everywhere in your business, from your sales pages to your invoices. Whenever you ask a reader to take some action, you’re writing copy. And here’s the real kicker – the more you keep doing that magic that you do, the more comfortable you are with the idea of it, the better (and more natural) you’ll become.
P.S. Now I’m not one to make promises without giving you some handy dandy tools to make it happen. Right?
I know taking your personal experience and injecting it into your writing can be so tough and intimidating. It totally was for me. It’s downright SCARY!! That’s why I created Embrace Your Brand and today it is my FREE gift to you. I want to hear your story!! The Good, The Bad and The Ugly.