I’ve been around this internet marketing thing for a while now and if there’s one thing that confounds, frustrates and causes new (and even seasoned) copywriters to bang their head against the wall, it’s the not-always-so-obvious difference between features and...
Do you find yourself looking at the calendar with overwhelm and desperation? Do you feel that you’re running from one thing to the other in your high heels like the proverbial hamster, minus the heels?! Do you crash into your rumpled up bed every night only to feel as...
Life coaching tips? Oh Pam! I’m a life coach… I don’t need those tips! I know ‘em all. Yes, m’friend! I can hear you loud and clear… but for a moment, press pause and listen to me. How often do you we tell our friends to eat right and exercise, and then promptly come...
Today I want to tell you a story. That’s right. But not just any old story. Y’know, that’s not me! This is a brand story. Or rather, several brand story examples, so you can create your own brand story with ease. “Back the truck up, Pam! What’s a brand story?!” Well,...
Email newsletter tips are honestly, a dime a dozen. Emailing your list is like, the latest hot business trend, the cool thing to do. But here’s the thing… first off, it’s not really a trend. It’s a business strategy that works wonderfully. Next, email marketing tips...
