Confession time for yours truly! When I started Ridgetop back in 2013, I decided I would never sell anything. It totally wasn’t me, it made me soooooo uncomfortable to even think about it. I drew a line in the sand and declared that I could be a success on just my...
I’ve been around this internet marketing thing for a while now and if there’s one thing that confounds, frustrates and causes new (and even seasoned) copywriters to bang their head against the wall, it’s the not-always-so-obvious difference between features and...
Does the idea of copywriting make a shiver run up your spine and butterflies flutter madly in your tummy? Tell me the truth sweetie – does the idea of writing copy make you break out in a cold sweat? Oh yah – I’m feeling ya, sunshine!! Talk about overwhelming. Sales...
Hey girlfriend! You need to take all of your wonderful brilliance and create an online course. It’s time. “Whaaat? Learn how to create an online course? Are you serious, Pam? I wouldn’t even know where to start.” Yes, honey, I know… Learning sucks but we’ve got to do...
Okay, buttercup, I want you to pull up your chair a bit closer, lean in and listen up… Do you want more clients? Do you crave for a place in the spotlight, rubbing shoulders with industry leaders and influencers? Do you secretly envy that coach who just pulled off a...
“Paaaammm, don’t make me blogggg!” If I had a dollar for every time a client said this to me, let’s just say, I would be very, very rich indeed, kicking back my heels and drinking margaritas with those twirly little umbrellas on a white, sandy beach. I don’t blame...
Roll up those sleeves, beautiful, because we’re going to be talking… (Are you ready for it?) CONTENT WRITING! Specifically, using your words to create powerful impact, especially when you’re a beginner! Thaaaat’s right. Now, most of us when we start of writing online,...
Do you find yourself looking at the calendar with overwhelm and desperation? Do you feel that you’re running from one thing to the other in your high heels like the proverbial hamster, minus the heels?! Do you crash into your rumpled up bed every night only to feel as...
