Ohhhhhh!! You are SO going to love this!! This is all about working smarter and not harder. Now I’m a green girl from a tree hugger state so recycling and repurposing is very near and dear to my furry little heart. Believe it or not, It doesn’t matter what type...
Paaaam! My email open rates tank!! Ouch! I’m feeling you Sunshine. I know because I’ve been there. You pour your heart and soul into a newsletter or blog, send it out into the universe and what do you hear? Crickets! And it sucks. It truly and royally...
Confession time for yours truly! When I started Ridgetop back in 2013, I decided I would never sell anything. It totally wasn’t me, it made me soooooo uncomfortable to even think about it. I drew a line in the sand and declared that I could be a success on just my...
I’ve been around this internet marketing thing for a while now and if there’s one thing that confounds, frustrates and causes new (and even seasoned) copywriters to bang their head against the wall, it’s the not-always-so-obvious difference between features and...
Does the idea of copywriting make a shiver run up your spine and butterflies flutter madly in your tummy? Tell me the truth sweetie – does the idea of writing copy make you break out in a cold sweat? Oh yah – I’m feeling ya, sunshine!! Talk about overwhelming. Sales...
