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3 Ways to Create A Kick Ass Program Using Stuff You Already Have

3 Ways to Create A Kick Ass Program Using Stuff You Already Have

Ohhhhhh!! You are SO going to love this!! This is all about working smarter and not harder. Now I’m a green girl from a tree hugger state so recycling and repurposing is very near and dear to my furry little heart. Believe it or not, It doesn’t matter what type...
3 Awesome Ways to Increase Your Email Open Rates

3 Awesome Ways to Increase Your Email Open Rates

Paaaam! My email open rates tank!! Ouch! I’m feeling you Sunshine. I know because I’ve been there. You pour your heart and soul into a newsletter or blog, send it out into the universe and what do you hear? Crickets!  And it sucks. It truly and royally...
Copywriting 101: Features vs. Benefits (How to Know the Difference)

Copywriting 101: Features vs. Benefits (How to Know the Difference)

I’ve been around this internet marketing thing for a while now and if there’s one thing that confounds, frustrates and causes new (and even seasoned) copywriters to bang their head against the wall, it’s the not-always-so-obvious difference between features and...
6 Surprising Places You Already ARE Copywriting

6 Surprising Places You Already ARE Copywriting

Does the idea of copywriting make a shiver run up your spine and butterflies flutter madly in your tummy? Tell me the truth sweetie – does the idea of writing copy make you break out in a cold sweat? Oh yah – I’m feeling ya, sunshine!! Talk about overwhelming. Sales...