Today I want to tell you a story.

That’s right.

But not just any old story. Y’know, that’s not me!

This is a brand story.

Or rather, several brand story examples, so you can create your own brand story with ease.

“Back the truck up, Pam! What’s a brand story?!”

Well, dahling, a brand story is an evocative {yes, I like big words and I cannot lie!;)} way of sharing your brand’s personality and evolution in a way that is engaging, interesting and most importantly, relevant.

It isn’t an ad.

It isn’t a promo.

It isn’t a self-serving piece of marketing meat.

It’s a way to create a connection with your audience.

It’s a way to share the “why” behind your business without getting lost in jargon and geek-speak.

It’s a story that tugs at heartstrings and remains with the reader or viewer long after it’s ended.
Okay, so now that you know what a brand story is… it’s time for you to create your own.

But you know me, superhero cape and all, I can’t leave you hanging trying to figure this beast out all on your own, right?

So, pop in your details here so you can snag my brand new freebie to create your stand-out brand story in simple steps.

Alrighty, now that you have that sorted, how about firing up those inspiration cells and checking out some seriously incredible brand story examples?

Brand Story Examples that Engage and Excite

1) Google

Google creates some of the most effective, emotionally enriched stories.

The Meet the Google App videos highlight a simple but powerful way Google adds to people’s lives, every day.

This brand story about breakfast is my fave. Yes, full-on foodie here. Cannot deny that!

2) Buffer

I use Buffer quite a bit for my work but what drew me to them was not only the fact that Buffer is an incredibly easy tool to work with but the fact that their brand values transparency {no, not in clothes, silly!} and also, because their brand story reflects a struggle that I relate to!

3) TOMS

We all know and love TOMS but did you know that the brand helps provide shoes, water, and even sight and safe birth services to people in need?

THAT is their story and this is how they share it.

Without being preachy, condescending or a goody-two-shoes.

So, at the end of the day, your brand story must have 3 key elements:

• The value you bring

• The why behind your business

• The extra mile you’re going to create a better community

Your turn.

Don’t forget to snag your free Embrace Your Brand to create your personal story freebie and then, share with me on Facebook as well!!

Have a question? You know what to do. Ask away in the comments!