Confession time for yours truly! When I started Ridgetop back in 2013, I decided I would never sell anything. It totally wasn’t me, it made me soooooo uncomfortable to even think about it. I drew a line in the sand and declared that I could be a success on just my...
I’ve been around this internet marketing thing for a while now and if there’s one thing that confounds, frustrates and causes new (and even seasoned) copywriters to bang their head against the wall, it’s the not-always-so-obvious difference between features and...
Does the idea of copywriting make a shiver run up your spine and butterflies flutter madly in your tummy? Tell me the truth sweetie – does the idea of writing copy make you break out in a cold sweat? Oh yah – I’m feeling ya, sunshine!! Talk about overwhelming. Sales...
