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Copywriting 101: Features vs. Benefits (How to Know the Difference)

Copywriting 101: Features vs. Benefits (How to Know the Difference)

I’ve been around this internet marketing thing for a while now and if there’s one thing that confounds, frustrates and causes new (and even seasoned) copywriters to bang their head against the wall, it’s the not-always-so-obvious difference between features and...
6 Surprising Places You Already ARE Copywriting

6 Surprising Places You Already ARE Copywriting

Does the idea of copywriting make a shiver run up your spine and butterflies flutter madly in your tummy? Tell me the truth sweetie – does the idea of writing copy make you break out in a cold sweat? Oh yah – I’m feeling ya, sunshine!! Talk about overwhelming. Sales...