Copywriting according to Wiki is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.

Picture Source: http://i.like.it/aTmrk

They are used to help create direct mail pieces, taglines, jingle lyrics, web page content, online ads, e-mail and other Internet content. It also goes the same with television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters and other marketing communications media pages.

Copy can also appear in social media content including blog posts, tweets, and social-networking site posts.

Picture Source: http://i.like.it/aTmrk

They say that although the purpose is not ultimately promotional, sometimes its author might prefer to be called a content or copy writer so you might want to ask for the their specialty to make sure what type of “copy” they write.

Content marketing on the other hand is the creation of valuable content that has a marketing purpose. For example, a company creates special reports or ebooks in exchange for an email address and a permission to educate people further about the website’s product.

Picture Source: http://goo.gl/7sVMiz

It’s the valuable content of a website, that’s why writing it is also called content writing. It can be an eBook, blog, video or anything your audience may want to have or go back for.

Thise exchange of information page is called the “opt-in page” where an audience puts his/her email in exchange for valuable copy. That’s the reason why we often hear the cliche, “Content is King” because it’s what people come for.

Picture Source: http://goo.gl/7sVMiz

VA’s deal with this everyday, either for a client or for “their own” business. As a VA myself, I clearly understand the importance of having a good copy for the website’s pages.

That’s not all… We should also take the kind of content into consideration. The kind that business owners would want their clients to see when they visit the site. As much as possible, they want them to either opt-in, come back for more information, or be converted into a paying customer.

Picture Source: http://goo.gl/0J00nJ

Many people don’t realize that these jobs are only one, among other things that VA’s can do for a client. Just like every business, VA’s also know the marketing side because that’s what “we” do everyday! Market, market, market! And who else can understand content and copywriting better than VA’s, right?

Every VA has their own expertise. There are those who specialize in bookkeeping, HR, graphic and website design, transcription, social media and of course, content and copywriting.

Next time you see or talk to a VA, ask them for their expertise. For sure, aside from that, they know other stuff that you may need help with. WOuld you like to know more about our expertise?

Book a FREE 30-minute-session with and let’s discuss how we can help free up your time in the business. When was the last time you took the whole day off? Perhaps it’s time that you take another one… 🙂